Marketing Managed Services

Content Marketing

• Developing content plan
• Creating content briefs and technical tasks for writers and designers
• Developing content distribution strategy: syndication across relevant platforms, communities, and media
• Manage publishing on external websites, platform and niche blogs, including gathering publication guidelines and defining content requirements
• Analyzing content performance and adjusting strategy based on engagement and SEO impact
• Content team management
• Coaching internal teams on effective content creation and distribution technocs

Marketing Strategy & Planning

• Defining buyer personas
• Building a promotion strategy for your events
• Developing go to market strategy
• Creating onboarding documentation (CRM, Marketing tools, procedures between teams which collaborate with marketing dept)

Marketing

Technical Setup & Analytics

• Website tagging with Google Tag Manager
• Setting up conversion tracking and eCommerce
• Setting up custom event tracking
• Investigating anomalies in Analytics, troubleshooting

SEO & AI Optimization

• Full SEO audit: on-page and off-page
• Building a semantic core
• Ongoing SEO task supervision
• Website improvement recommendations

Advertising & Campaign Optimization

• Launching ad campaigns in Google, Facebook, Linkedin, Twitter
• Defining platform-specific targeting profiles for ad campaigns
• Setup data integration between advertising ecosystem
• Setting up or auditing remarketing campaigns

Email Marketing

• Creating an email marketing strategy(activity plan, automation flows, defining needed template list)
• Audience segmentation